DSDN 101 Group Task Two: Nana Technology

As a group (Holly Bain, Dylan Hughes-Ward and myself), our intentions were to produce an engaging advertisement enforcing simplified technology that appealed to the older generation. We aimed to keep our advertising consistent by using similar concepts as the first group project. By doing this we have created a strong and distinct brand identity.

The process involved coming together making a 15 second advertisement that enticed customers to buy a product or become interested in the company. Ours was technology for the elderly/older citizens. Making it easier for them to communicate using modern day technology. We evaluated our strengths as a group and decided Adobe Flash would be the most appropriate program/media to use as we had used it in previous projects. This was an efficient program that enabled us to get the assignment completed in the time provided.

First we did some brainstorming into our idea, so as to make sure our video had consistency and could be easily justified.

This was then our finished advertising, after much work done in flash and recording sound.

Then here finally is our signed form for the group projects.